In the last six years, Nigerian Breweries brands have been fervently drumming support for the Super Eagles, with the latest the activation of viewing centres across the country in a bid to cheer the team to a fourth AFCON triumph, writes ’TANA AIYEJINA
In the last six years, Nigerian football fans across the country have hardly been starved of the fun and ecstasy when the Super Eagles, Super Falcons and the other national teams compete in international tournaments abroad.
This has been largely made possible by Nigerian Breweries Plc brands who galvanise millions of fans and consumers to stand with the national teams during qualification series and tournaments proper.
The company, who partnered the Nigerian Football Federation February 1, 2018, has been involved in several national activations where fans enjoy tournament football at numerous outlets and bars.
It’s been same scenario at the ongoing 2023 Africa Cup of Nations in Ivory Coast, where the high-flying Eagles battle Angola’s Palancas Negras in the quarter-finals on Friday (today).
“Whether you’re in Côte d’Ivoire, Nigeria, or anywhere else, the mission remains the same — to provide the Super Eagles with maximum support as they chase their fourth title at this year’s tournament,” Head of Communications, Marketing, Nigerian Breweries, Sandra Amachree, told The PUNCH.
“We know the Super Eagles are ready to make us proud, and we are prepared to give them the maximum backing they need to soar high in Côte d’Ivoire.”
Indeed, there were rapturous celebrations across the country as the Eagles secured a thrilling 2-0 victory over arch rivals Cameroon in their Round of 16 clash on Saturday.
Across the country, the vibe has been the same — total support for the men’s national team, who are hunting for a fourth continental silverware, since first winning the AFCON on home soil 44 years ago.
Several prizes has been up for grabs as fans get rewarded for their loyalty to Nigerian Breweries brands and passion for the Eagles.
Even when fans lost faith in the squad following poor results, especially during last year’s first two 2026 World Cup qualifiers, which the Eagles drew against supposed lesser foes, Amachree says their support has been unwavering, adding that it’s not just about supporting the Eagles when they soar high or at tournaments.
“In 2022 and 2023, we did several activations across all the Eagles games and we gave cheques to the Most Valuable Players in matches the team played in Nigeria during qualification series,” she added.
“If there is one thing that brings smiles to the face of Nigerians, it is football, so that is why we are going this extra mile.”
From electrifying viewing centres across Nigeria to fantasy league battles and showers of prizes, the tournament has been a non-stop celebration for fans and Nigerian Breweries Plc customers.
Fuelled by Life Continental Beer, the selected live viewing centres across Onitsha, Aba and Port Harcourt have been a beehive of activities, like the ‘Naija Penalty Challenge’, which kept fans in ecstatic mood all through the duration of games and beyond.
“What we did is that we picked strategic places where football passion flows,” Senior Brand Manager, Life Continental, said.
“The Life Beer is the eastern brand. We had activations in Aba, Onitsha, Port Harcourt, Owerri and Awka; these are cities with a lot of football enthusiasts. We were also in Makurdi in North Central Nigeria because we know the Igbo community is widespread. We will tour more cities as the AFCON continues.”
On every match day, Goldberg’s official viewing centres like Whispers Bar in Abeokuta and Farm City in Lekki, Lagos have seen passionate football fans and consumers enjoy the best moments of the matches.
“We created match viewing centres — neighbourhood bars and lounges where people go to enjoy themselves, so we ensure match viewing experience is elevated, so they can cheer the Super Eagles,” Senior Brand Manager Goldberg, Kunle Aroyehun, told The PUNCH.
“We also use the platform to give back to our consumers. As much as possible we drive excitement and motivate the fans. We ensure that after work, Nigerians can enjoy the AFCON games.”
A fan at the Farm City in Lekki, Tobi Ayomikun, who told our correspondent he would be back at the spot today to cheer the Eagles against Angola, said, “I’ve never enjoyed watching football like this before; the Nigerian Breweries packages for the fans is amazing and the Eagles have made it even more memorable by winning their AFCON matches.”
There are also viewing centres at Terraform Restaurant in Lekki 1, Vibz Arena & Lounge in Akure and Barbados Frigate and Bar in Festac Town providing the perfect platform for fans to come together, share their passion, and witness the Eagles’ triumph in style.
The #OmoluabiGameOn and #NaijaGameOn initiative by Goldberg, where fans make match predictions, is a major highlight before games are played.
Ugochukwu Okafor from Enugu, whose pre-match prediction of a 2-0 Nigerian win earned him a prize, “I knew the boys had it in them,” Ugochukwu declared, “and Goldberg made the victory even sweeter!”
Zagg’s guess game also rewarded eagle-eyed fans.
Temitope Alao from Oyo predicted the final score 2-0, winning an Eagles jersey.
“It’s a dream come true,” Alao said, clutching the jersey. “Zaag made the match even more fun and now I have a memento to cherish