Thursday, November 30, 2023
HomeUncategorizedPHD Media launches cloud-based data tool

PHD Media launches cloud-based data tool

PHD Media, a global media and communication agency network under the Omnicom Media Group, has launched Ocular, a proprietary cloud-based media data tool.

The official unveiling took place at a stakeholder’s forum in Lagos recently.

According to the firm in a statement, Ocular is the result of two years of relentless research aimed at addressing gaps within the current industry tools.

It noted that with the features surpassing existing solutions, the tool would redefine real-time data analysis in the media and communication sector.

The Managing Director of PHD Media, Mr Dozie Okafor, said Ocular provided clients with up-to-the-minute insights into consumer habits, enabling better decision-making for marketing activities.

Powered by 2,800 active respondents surveyed daily, Ocular is designed to be seamlessly accessible on various devices, including smartphones.

It utilised Short Message Service, mobile web, and apps to collect responses.

“Ocular allows clients to deploy custom surveys related to their businesses, analyse products/services, delve into consumer habits, and adapt quickly to emerging trends such as social media, internet usage, video-on-demand, and more,” Okafor stated.

Key features of Ocular include real-time data, bespoke surveys, qualitative audience surveys, brand health checks, ad testing, and client access to a real-time dashboard. The tool covers seven key markets initially, with plans for rapid expansion as subscriptions increase.

The Research Lead at PHD Media, Cornelia Babatunde, underscored Ocular’s versatility, enabling clients to conduct pre-campaign, during-campaign, and post-campaign surveys.

Source link



Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments

Verified by MonsterInsights