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US pledges support for Nigeria’s creative industry

The Consul-General of the U.S. Embassy in Nigeria, Will Stevens, has said that the United States would continue to support the creative industry in Nigeria and the rest of Africa.

He stated this during a panel session at the just concluded Africa Creative Market summit in Lagos.

According to Stevens, Africa’s creativity in music, film, fashion, and the arts has continued to garner global attention.

He emphasised the importance of bridging the gap between African creativity and the global stage.

He said, “Africa has assumed a prominent role in the global entertainment landscape, with Nigeria at its core. The United States wholeheartedly supports creative talent in Africa and is dedicated to offering platforms for their economic growth. That’s why we’ve joined hands with Africa Creative Market.”

On her part, the organiser of the event and founder of Ascend Studios, Inya Lawal, expressed optimism that the event would go a long way in unlocking opportunities in the creative industry and contribute to the national economy.

She said, “By bringing together artists, designers, and creative entrepreneurs across the continent, we create a platform for networking, collaboration, and exposure through ACM. This, in turn, helps in fostering innovation, economic development, and job creation within the creative sector in Africa.”

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