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Why filmmakers ditch cinema for YouTube gold rush

Top Nollywood producers have shed light on why many established actors-turned-filmmakers are abandoning theatrical releases for YouTube, where a single viral hit can recover production costs within weeks, without the uncertainty of box-office performance. At the AFRIFF panel on ‘Quality vs. Quantity,’ producers outlined the financial trade-off: betting N250 million to N300 million on a…

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Why filmmakers ditch cinema for YouTube gold rush

Top Nollywood producers have shed light on why many established actors-turned-filmmakers are abandoning theatrical releases for YouTube, where a single viral hit can recover production costs within weeks, without the uncertainty of box-office performance. At the AFRIFF panel on ‘Quality vs. Quantity,’ producers outlined the financial trade-off: betting N250 million to N300 million on a...

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